Stick with a name you know or a trusted professional.
In the investment field there are two types of firms. On one level you have firms that have earned the respect of professionals and clients. On another level you have firms which do not respect their clients and who wither under the scrutiny of professionals.
Go with a firm that has been in business for over ten years that is known throughout the investment community. Look for a firm whose analysts get quoted in financial publications or appear on the financial news channels.
Of course there are small firms which are honest, but if choosing one make sure you have first hand knowledge of the professionalism of the broker and the firm.
Of course, even reputable firms have dishonest stockbrokers, but chances are they will ultimately fire the dishonest brokers and assuming you have documented your complaint, they may compensate you for wrong-doing.
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